How LifeGuides® created Success at their 1st TransTech Conference
First of all, what is LifeGuides®: Since its launch in 2019, LifeGuides® has matched employees to trained Guides. The Guide is a “match” by having already navigated the same Life Challenge of the employee’s focus. Responding to inevitable Life Challenges of employees has become an increasing concern (pre-COVID), and an opportunity to express profound wellbeing care. To sustain a valued team, you can “Fill the Gap” within employee benefit plans, in the middle of the EAP, mental health, health insurance and a superb range of wellness / wellbeing Apps, which are mostly digital-only experiences. LifeGuides is building a community for sharing, and even transacting in, Life Experience, empathy and wisdom. As with all TransTech, the “problem” of tech is now foundational to the solution, with their Intelligence Assistance® platform, which augments Guide knowledge, helps curate their community, and accelerates human connection.
How to Win Big at TTC: By attending TTC, LifeGuides® not only wanted to reach a new audience as a newbie, they also wanted to work toward larger goals of adding more talent to their team, creating product strategic alliances, generating customers and sales alliances, seeding new friendships, plus have LifeGuides® vetted and “approved” by the largest Transtech community in the world. Mission Accomplished! Yet, how did they do this virtually in the Era of Covid?
They knew the most effective way to reach our audience would be by creating a campaign that would get Lifeguides directly in front of an audience at the TTC and demonstrate the company’s value in a credible and relatable way. However, research shows there is a huge difference from personal events vs. online virtual events, to reach immersive brand interactions. Overcoming this obstacle required new ways to engage, before, during and after the conference.
To identify the most valuable opportunities for brand engagement, the company took a deep dive into the Brella platform (live 5 days before the event), rigorously studying the features, and realizing several limits of Brella. Armed with this knowledge, they set their team into various directions in order to maximize productivity and value in the event. Each team member had their own roles including: one member being active in the chat, three team members manually messaging out to the attendees to highlight their well-attended Fireside Chat, one team member scheduling live Brella meetings, four team members having calls outside Brella with connections, and one member watching all of the investor pitch sessions and recording key notes.
Action is Worth 1000 Words: LifeGuides® had a total team of 6 attendees, including their largest investor, networking at the TTC. Some of their other strategies included:
- Promoting on Social Media well in advance, which activated non-attendees too.
- Issuing a well written Press Release (https://bit.ly/38fNRAg)
- Sharing their discount code with their entire network.
- Bringing a six-person team (to reach “critical mass”) with defined roles.
- Showing up for the virtual cocktail party on Fri night, which LifeGuides® made two big contacts “driving their avatar” into various conversation groups.
- Professionally editing Mark Donohue’s interview from 50 minutes to 6, then sharing it via personalized LinkedIn Inmail with all attendees (they copied all attendees from Brella).
- Setting up a custom LinkedIn group of all LifeGuides key contacts and doing a sponsored post to 25,000 with the edited FireSide Chat. Watch Here: https://bit.ly/2WnYH1B
- Using the TTC video now in their corporate marketing to affirm LifeGuides as a TT leader.
- Using the conference as a doorway to create a strong relationship with Nichol and the team, plus our longtime member, Luis Gallardo, who was the interviewer of their founder.
The TTC Virtual Conference, proved to be one of the brand’s successful marketing efforts, and the best during COVID. The company was embraced by attendees, which has led to over 25 one-on-one post-conference meetings, with a focus on talent and customer expansion. As CEO Derek Lundsten stated: “Transtech was epic for us, since the community has so warmly embraced our team, and our LifeGuides innovation, as we expand the boundaries of what is called Telehealth.”
The program also helped expand the brand’s presence beyond TTC, by arming the company with added-value content and access to great connections, networking and permanent membership now in the TTC community.
The Best is Yet to Come: For next year’s TTC, the earlier you start, the better. As always, in 2021, TTC will feature great content, speakers, music performance, breakouts and Q&A sessions, and so much more in our unique tribe. The TT team feels great about 2020, and decisions like the Brella platform, plus our curation of innovative attendees to feature like LifeGuides, PBC.
