{"id":3925,"date":"2021-01-04T19:17:13","date_gmt":"2021-01-04T19:17:13","guid":{"rendered":"https:\/\/ttconf.org\/journal\/?p=3925"},"modified":"2021-01-04T19:17:13","modified_gmt":"2021-01-04T19:17:13","slug":"succeeding-at-our-2020-virtual-conference-the-lifeguides-case-study","status":"publish","type":"post","link":"https:\/\/ttconf.org\/journal\/2021\/01\/04\/succeeding-at-our-2020-virtual-conference-the-lifeguides-case-study\/","title":{"rendered":"Succeeding at our 2020 Virtual Conference – The LifeGuides\u00ae Case Study"},"content":{"rendered":"

How LifeGuides\u00ae created Success at their 1st TransTech Conference<\/span><\/p>\n

First of all, what is LifeGuides<\/b>\u00ae: Since its launch in 2019, LifeGuides\u00ae has matched employees to trained Guides. The Guide is a \u201cmatch\u201d by having already navigated the same Life Challenge of the employee\u2019s focus.\u00a0 Responding to inevitable Life Challenges of employees has become an increasing concern (pre-COVID), and an opportunity to express profound wellbeing care. To sustain a valued team, you can \u201cFill the Gap\u201d within employee benefit plans, in the middle of the EAP, mental health, health insurance and a superb range of wellness \/ wellbeing Apps, which are mostly digital-only experiences. LifeGuides is building a community for sharing, and even transacting in, Life Experience, empathy and wisdom. As with all TransTech, the \u201cproblem\u201d of tech is now foundational to the solution, with their Intelligence Assistance\u00ae platform, which augments Guide knowledge, helps curate their community, and accelerates human connection.<\/span><\/p>\n

How to Win Big at TTC<\/b>: By attending TTC, LifeGuides\u00ae not only wanted to reach a new audience as a newbie, they also wanted to work toward larger goals of adding more talent to their team, creating product strategic alliances, generating customers and sales alliances, seeding new friendships, plus have LifeGuides\u00ae vetted and \u201capproved\u201d by the largest Transtech community in the world. Mission Accomplished! Yet, how did they do this virtually in the Era of Covid?\u00a0<\/span><\/p>\n

They knew the most effective way to reach our audience would be by creating a campaign that would get Lifeguides directly in front of an audience at the TTC and demonstrate the company\u2019s value in a credible and relatable way. However, research shows there is a huge difference from personal events vs. online virtual events, to reach immersive brand interactions. Overcoming this obstacle required new ways to engage, before, during and after the conference.\u00a0<\/span><\/p>\n

To identify the most valuable opportunities for brand engagement, the company took a deep dive into the Brella platform (live 5 days before the event), rigorously studying the features, and realizing several limits of Brella. Armed with this knowledge, they set their team into various directions in order to maximize productivity and value in the event. Each team member had their own roles including: one member being active in the chat, three team members manually messaging out to the attendees to highlight their well-attended Fireside Chat, one team member scheduling live Brella meetings, four team members having calls outside Brella with connections, and one member watching all of the investor pitch sessions and recording key notes.<\/span><\/p>\n

Action is Worth 1000 Words<\/b>: LifeGuides\u00ae had a total team of 6 attendees, including their largest investor, networking at the TTC. Some of their other strategies included:<\/span><\/p>\n